ANALISIS SWOT UNTUK PENENTUAN STRATEGI MANAJERIAL DALAM MENERAPKAN PROLANIS DI KLINIK SMC BANYUSARI
DOI:
https://doi.org/10.51878/healthy.v5i1.9202Keywords:
prolanis, analisis SWOT, Strategi ManajerialAbstract
Low participation in the Chronic Disease Management Program (Prolanis) remains a major challenge for primary healthcare facilities, including SMC Banyusari Clinic in Denpasar. Clinic records show that the average monthly attendance rate of Prolanis participants is approximately 21.2%, which is below the minimum target of 50% set by the National Health Insurance Agency (BPJS Kesehatan). This study aims to analyze internal and external factors using a SWOT analysis to determine appropriate managerial strategies for improving the implementation of the Prolanis program at SMC Banyusari Clinic. This study employed a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and document reviews involving six informants, consisting of the clinic head, Prolanis officer, and Prolanis participants. The data were analyzed using the Internal Factors Analysis Summary (IFAS) and External Factors Analysis Summary (EFAS) matrices. The findings indicate that the clinic’s internal strengths outweigh its weaknesses, reflected by an IFAS score of 1.31, while external opportunities exceed existing threats, with an EFAS score of 1.12. These results place the clinic in a stable growth strategic position, enabling program improvement through the optimization of internal resources and the utilization of external opportunities. Recommended managerial strategies include strengthening participant-centered health education, enhancing the role of Prolanis officers, utilizing information technology, and developing collaboration with local communities and village authorities. Implementing these strategies is expected to sustainably increase Prolanis participant attendance at SMC Banyusari Clinic.
ABSTRAK
Rendahnya tingkat partisipasi peserta Program Pengelolaan Penyakit Kronis (Prolanis) menjadi permasalahan yang dihadapi oleh berbagai fasilitas kesehatan tingkat pertama, termasuk Klinik SMC Banyusari di Kota Denpasar. Data klinik menunjukkan bahwa rata-rata kehadiran peserta Prolanis hanya sekitar 21,2% per bulan, masih berada di bawah target minimal BPJS Kesehatan sebesar 50%. Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal melalui analisis SWOT guna menentukan strategi manajerial yang tepat dalam meningkatkan pelaksanaan Program Prolanis di Klinik SMC Banyusari. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan telaah dokumen terhadap enam informan yang terdiri dari kepala klinik, petugas Prolanis, dan peserta Prolanis. Data dianalisis menggunakan matriks Internal Factors Analysis Summary (IFAS) dan External Factors Analysis Summary (EFAS). Hasil penelitian menunjukkan bahwa Klinik SMC Banyusari memiliki kekuatan internal yang lebih dominan dibandingkan kelemahannya, dengan skor IFAS sebesar 1,31, serta peluang eksternal yang lebih besar dibandingkan ancaman, dengan skor EFAS sebesar 1,12. Klinik berada pada posisi strategi pertumbuhan stabil yang memungkinkan penguatan program melalui optimalisasi sumber daya internal dan pemanfaatan peluang eksternal. Strategi manajerial yang direkomendasikan meliputi penguatan edukasi berbasis peserta, optimalisasi peran petugas Prolanis, pemanfaatan teknologi informasi, serta pengembangan jejaring dengan masyarakat dan pemerintah desa. Dengan penerapan strategi tersebut, diharapkan partisipasi peserta Prolanis di Klinik SMC Banyusari dapat meningkat secara berkelanjutan
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