PENGEMBANGAN KONVERGENSI MEDIA BERBASIS WEBSITE “GUNUNG API PURBA DENGAN METODE R&D
DOI:
https://doi.org/10.51878/cendekia.v6i3.10726Keywords:
User Experience; Digital Tourism; Website PariwisataAbstract
The Gunung Api Purba Ecotourism Area possesses significant tourism potential; however, the utilization of digital platforms to support digital tourism implementation has not been fully optimized. The previous website exhibited several issues, including a complex and ineffective navigation structure, a less responsive user interface design, and limited integration with social media platforms. This study aims to develop a website-based media convergence platform for “Gunung Api Purba” by applying user experience principles, focusing on usability, usefulness, and emotional impact aspects.The research methodology included redesigning the information architecture, improving the user interface design, adding functional features, and integrating social media platforms. The website development process was conducted through stages of redesign, development, and testing. Evaluation was carried out through user testing using the Maze.co platform and questionnaire distribution to 65 respondents.The testing results indicate that 89.2% of responses fell into the positive category (Agree and Strongly Agree), consisting of 60% Strongly Agree and 29.2% Agree, while negative responses accounted for only 0.7%. These findings demonstrate that the implementation of user experience principles in the website development was highly successful. The developed website, accessible at https://gunungapipurba.id/, shows significant improvement in information accessibility and overall user experience quality.In conclusion, the development of the Gunung Api Purba website based on media convergence and a user experience approach successfully meets good UX criteria and has strong potential to support the optimization of digital tourism in nature-based tourism destinations.
ABSTRAK
Kawasan Ekowisata Gunung Api Purba memiliki potensi pariwisata yang tinggi, namun pemanfaatan platform digital dalam mendukung implementasi digital tourism belum optimal. Website sebelumnya menunjukkan berbagai permasalahan, antara lain struktur navigasi yang kompleks dan tidak efektif, desain antarmuka yang kurang responsif, serta minimnya integrasi dengan media sosial. Penelitian ini bertujuan untuk mengembangkan konvergensi media berbasis website “Gunung Api Purba” dengan menerapkan prinsip user experience pada aspek usability, usefulness, dan emotional impact. Metode yang digunakan meliputi perancangan ulang arsitektur informasi, pengembangan desain antarmuka, penambahan fitur fungsionalitas, serta integrasi media sosial. Proses pengembangan website dilakukan melalui tahapan perancangan ulang, pengembangan, dan pengujian. Pengujian dilakukan menggunakan user testing pada platform Maze.co serta penyebaran kuesioner kepada 65 responden. Hasil pengujian menunjukkan bahwa 89,2% respons berada pada kategori positif (Setuju dan Sangat Setuju), dengan rincian 60% Sangat Setuju dan 29,2% Setuju, sedangkan respons negatif hanya 0,7%. Capaian ini mengindikasikan bahwa penerapan user experience dalam pengembangan website telah berhasil secara signifikan.Website hasil pengembangan dapat diakses melalui https://gunungapipurba.id/ dan menunjukkan peningkatan signifikan dalam aksesibilitas informasi serta kualitas pengalaman pengguna. Kesimpulannya, pengembangan website Gunung Api Purba berbasis konvergensi media dengan pendekatan user experience berhasil memenuhi kriteria UX yang baik dan berpotensi mendukung optimalisasi digital tourism pada destinasi wisata alam.
Downloads
References
Adawiah, A. (2024). Mejora de la percepción del turista: Comparación de plataformas de información y gestión para el desarrollo de marcas turísticas en Bali y Yogyakarta. Revista de Gestão Social e Ambiental, 18(7). https://doi.org/10.24857/rgsa.v18n7-109
Almohammed, M., Ahamed, F., & Obeidat, O. S. (2025). Content quality and aesthetics: How visual appeal and informativeness shape travel decisions. International Journal of Innovative Research and Scientific Studies, 8(6), 1309–1316. https://doi.org/10.53894/ijirss.v8i6.9911
Alshammare, G. I., Halim, M. S. B. A., & Alsheikh, G. A. A. (2022). Online booking services assisted by technology to improve customer loyalty in Jordanian five-star hotels. International Journal of Professional Business Review, 7(3). https://doi.org/10.26668/businessreview/2022.v7i3.0551
Ambara, M. P., & Antarajaya, I. N. S. (2024). Implementasi framework laravel pada sistem informasi wisata berasis web untuk destinasi Nusa Penida. Jurnal Teknologi Informasi Dan Komputer, 10(2). https://doi.org/10.36002/jutik.v10i2.3002
Anggraini, D., Rahayu, S., & Supraptini, N. (2025). Pengaruh citra destinasi, digital marketing dan kualitas layanan terhadap minat berkunjung wisatawan di Kecamatan Bandungan. Jurnal Disrupsi Bisnis, 8(1), 15–25. https://doi.org/10.32493/drb.v8i1.45601
Buana, C., Pamungkas, R. J. A., Muntaha, R. F., & Umami, Z. (2024). Membangun identitas desa wisata tajuk melalui website menggunakan metode waterfall: Analisis komunikasi dan strategi digital branding. Jurnal Indonesia Manajemen Informatika Dan Komunikasi, 6(1), 261–272. https://doi.org/10.35870/jimik.v6i1.1147
Chai-Arayalert, S., Sansompron, N., Chodchuang, S., Chantanaphant, J., & Duangjan, C. (2023). Digital platform-mediated tourism system in small-town destination. International Journal of Interactive Mobile Technologies (iJIM), 17(5), 143–161. https://doi.org/10.3991/ijim.v17i05.36835
Chamboko-Mpotaringa, M., & Tichaawa, T. M. (2023). Domestic tourists’ perceptions of the intention to use digital marketing tools and platforms. GeoJournal of Tourism and Geosites, 46(1), 9–18. https://doi.org/10.30892/gtg.46101-995
Chen, L., Wu, X., Liu, Y., Hu, Z., Chen, X., & Zhang, Z. J. (2025). Integrating TAM–ISSM–SOR framework to explore how virtual tourism experience influences tourists’ travel intention. Scientific Reports, 15(1), 38826. https://doi.org/10.1038/s41598-025-24793-z
Dadi?, I., Slivar, I., & Flori?i?, T. (2021). Online reservations and hotel distribution channels in European tourism: A case of Croatia. Central European Business Review, 11(1), 1–18. https://doi.org/10.18267/j.cebr.272
Darumurti, A., & Hanif, N. A. (2023). Digital tourism branding in post-pandemic Covid-19 based on the agile governance concept in Pacitan Regency. E3S Web of Conferences, 440, 3026. https://doi.org/10.1051/e3sconf/202344003026
Dewi, F. K. S., Handarkho, Y. D., & Prasetyo, F. V. (2022). Analisis usability menggunakan metode heuristic evaluation dan web usability evaluation tool pada website ACC career. Jurnal Buana Informatika, 13(2), 126–135. https://doi.org/10.24002/jbi.v13i02.6488
Eugenia, M. P., Abdurrofi, M., Almahenzar, B., & Khoirunnisa, A. (2022). Pendekatan metode user-centered design dan system usability scale dalam redesain dan evaluasi antarmuka website. Seminar Nasional Official Statistics, 2022(1), 573–584. https://doi.org/10.34123/semnasoffstat.v2022i1.1454
Hidayat, M. F., Supriyani, Mutiara, Y. A., Fitriana, Z. R., Danurdara, A. B., & Sukmadi, S. (2025). Digitalisasi pariwisata regeneratif: Pengembangan platform ecogreen untuk mendorong transformasi bisnis berkelanjutan di destinasi wisata. Jurnal Ilmu Multidisplin, 4(2), 624–631. https://doi.org/10.38035/jim.v4i2.925
Imron, R., Oktavian, C. N., Ramadhan, M. K., Soeharto, M. A., & Widarsyah, R. (2021). Kenaikan tingkat pembelian daring secara impulsif pada situs wisata. Global Research on Tourism Development and Advancement, 3(1), 10–34. https://doi.org/10.21632/garuda.3.1.10-34
Jaelani, A., & Hanim, T. F. (2021). Teknologi digital, keberlanjutan lingkungan, dan desa wisata di Indonesia. Al-Mustashfa Jurnal Penelitian Hukum Ekonomi Syariah, 6(2), 237. https://doi.org/10.24235/jm.v6i2.9613
Jalaluddin, F., & Permatasari, A. N. (2021). Peran aplikasi “Visiting Jogja” dalam mengembalikan kepercayaan wisatawan untuk berwisata ke Yogyakarta. Jurnal Pariwisata Terapan, 5(2), 128. https://doi.org/10.22146/jpt.63462
Kartini, R. A. (2021). Analisis SWOT terhadap storynomics tourism sebagai strategi promosi pariwisata (Studi kasus kawasan wisata Kali Cisadane, Kota Tangerang, Banten, Indonesia). Dynamic Management Journal, 5(2), 58. https://doi.org/10.31000/dmj.v5i2.5639
Kusuma, C. A., & Abid, A. (2022). Developing a digital-based marketing strategy to promote beach attractions in Indonesia: A case of Botutonuo beach in Gorontalo. European Journal of Management Issues, 30(4), 205–214. https://doi.org/10.15421/192219
Lindawati, L., Damayanti, A., & Putri, D. H. (2021). The potential of community-based nomadic tourism development: Insight from three case study in Yogyakarta. Jurnal Pemberdayaan Masyarakat Media Pemikiran Dan Dakwah Pembangunan, 5(1), 135–162. https://doi.org/10.14421/jpm.2021.051-06
Pamungkas, A. (2023). Narasi dan representasi kearifan lokal dalam video promosi pariwisata The Heartbeat of Toba. ANDHARUPA Jurnal Desain Komunikasi Visual & Multimedia, 8(3), 278–297. https://doi.org/10.33633/andharupa.v8i3.5624
Parani, R., Hubner, I. B., Juliana, J., & Purba, H. (2023). Storynomic tourism strategy of Kebo Ketan ceremonial art as a form of marketing communication for eco-tourism. ETTISAL Journal of Communication, 8(2), 21–38. https://doi.org/10.21111/ejoc.v8i2.11127
Phupunna, S., & Supahuang, R. (2024). The construction of tour guide application to enhancement and multilingual tourism development in Mahasarakham Province, Thailand. Journal of Education and Learning, 13(4), 201. https://doi.org/10.5539/jel.v13n4p201
Priatmoko, S., & Dávid, L. D. (2021). Winning tourism digitalization opportunity in the Indonesia CBT business. GeoJournal of Tourism and Geosites, 37(3), 800–806. https://doi.org/10.30892/gtg.37309-711
Purike, E., Kurniasih, I. W., Wulandari, F. W., & Nirwani, A. (2022). Transaksi digital dan perkembangan e-tourism di Indonesia. NAWASENA Jurnal Ilmiah Pariwisata, 1(2), 12–19. https://doi.org/10.56910/nawasena.v1i2.157
Salsabila, N., & Setiawan, B. (2025). The aesthetics of TikTok content in enhancing tourists’ intention to visit Labuan Bajo. An International Journal Tourism and Community Review, 2(3), 25–32. https://doi.org/10.69697/tourcom.v2i3.305
Saraswati, N. P. E. C., Negara, I. M. K., & Sagita, P. A. W. (2021). Pengaruh electronic word of mouth terhadap keputusan wisatawan melakukan aktivitas diving pada Blue Season Bali. Jurnal IPTA, 9(1), 63. https://doi.org/10.24843/ipta.2021.v09.i01.p06
Sari, R. P., & Henim, S. R. (2022). Measurement and analysis of tourism website user experience using usability techniques. Journal of Applied Engineering and Technological Science (JAETS), 4(1), 539–546. https://doi.org/10.37385/jaets.v4i1.1343
Sharma, N., Khatri, B., & Khan, S. A. (2023). Do e-WOM persuade travelers destination visit intentions? An investigation on how travelers adopt the information from the social media channels. Journal of Content Community and Communication, 17(9), 147–161. https://doi.org/10.31620/jccc.06.23/11
Shobaruddin, M. (2021). Development of government website studies in Indonesia within 10 years (2011-2020). Advances in Economics, Business and Management Research. https://doi.org/10.2991/aebmr.k.210928.073
Siryayasa, I. N., Sudarmi, S., Ridwan, M., Salim, M. A. M., & Rahmayanti, F. (2024). Influencer: Sumber daya promosi yang ramah wisatawan milenial. Briliant: Jurnal Riset dan Konseptual, 9(1), 38. https://doi.org/10.28926/briliant.v9i1.1797
Sitanggang, T., & Putra, I. N. T. A. (2025). Analisis tingkat kepuasan visual sebagai dampak dari UI/UX dalam aplikasi “Manajer Pengeluaran.” Jurnal Informatika Dan Teknik Elektro Terapan, 13(2). https://doi.org/10.23960/jitet.v13i2.6457
Sutanto, H., Supryadi, D. I., & Putra, T. H. (2025). Strategi marketing dan pengembangan desa wisata berbasis digital di Kabupaten Lombok Utara. Jurnal Oportunitas Ekonomi Pembangunan, 4(2), 249–263. https://doi.org/10.29303/oportunitas.v4i2.2406
Tamrin, I., Tahir, R., & Suryadana, M. L. (2021). Strategi daya tarik wisata alam Curug Leuwi Bumi dalam implementasi sistem reservasi digital. Pusaka: Journal of Tourism Hospitality Travel and Business Event, 145–151. https://doi.org/10.33649/pusaka.v3i2.99
Utama, I. P., & Giantari, I. G. A. K. (2020). Peran citra destinasi memediasi pengaruh E-WOM terhadap niat berkunjung kembali wisatawan (Studi pada obyek wisata Taman Edelweis Bali). E-Jurnal Manajemen Universitas Udayana, 9(4), 1230. https://doi.org/10.24843/ejmunud.2020.v09.i04.p01
Wahyu, P. (2025). Membangun antraksi wisata inovatif berbasis humaniora dan kejujuran komunikasi. Interaction, 2(2), 8. https://doi.org/10.47134/interaction.v2i2.4701
