PERAN SENSE OF BELONGING TERHADAP MOTIVASI BERPARTISIPASI DALAM KEGIATAN KOMUNITAS K-POP
DOI:
https://doi.org/10.51878/cendekia.v6i2.8801Keywords:
Sense Of Belonging, Motivasi, Komunitas, K-PopAbstract
The phenomenon of participation in K-pop fan communities in Indonesia indicates that individual involvement is not only driven by entertainment interests but also by psychological needs, particularly a sense of belonging. This study aims to analyze the role of sense of belonging in motivating members to participate in K-pop fan communities in the Greater Jakarta area. The study employed a quantitative approach with a correlational design. A total of 200 active members of K-pop fan communities aged 18–30 years were selected using purposive sampling. Data were collected online using two instruments, namely the Sense of Belonging Instrument (SOBI) and the Participation Motivation Questionnaire (PMQ). The data were analyzed using Pearson correlation and simple linear regression. The results showed a positive and significant relationship between sense of belonging and participation motivation (r = .741; p < .05). Furthermore, sense of belonging contributed 54.9% to participation motivation (R² = .549). These findings indicate that the higher the sense of belonging experienced by community members, the stronger their motivation to engage in various community activities. This study highlights the importance of psychological factors in shaping social engagement within fan communities in the digital era.
ABSTRAK
Fenomena partisipasi dalam komunitas penggemar K-pop di Indonesia menunjukkan bahwa keterlibatan individu tidak hanya didorong oleh ketertarikan terhadap hiburan, tetapi juga oleh kebutuhan psikologis, khususnya sense of belonging. Penelitian ini bertujuan untuk menganalisis peran sense of belonging terhadap motivasi berpartisipasi anggota dalam komunitas penggemar K-pop di wilayah Jabodetabek. Penelitian menggunakan pendekatan kuantitatif dengan desain korelasional. Partisipan berjumlah 200 orang anggota aktif komunitas K-pop berusia 18–30 tahun yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan secara daring menggunakan dua instrumen, yaitu Sense of Belonging Instrument (SOBI) dan Participation Motivation Questionnaire (PMQ). Data dianalisis menggunakan uji korelasi Pearson dan regresi linier sederhana. Hasil analisis menunjukkan adanya hubungan positif dan signifikan antara sense of belonging dan motivasi partisipasi (r = .741; p < .05). Selain itu, sense of belonging memberikan kontribusi sebesar 54,9% terhadap motivasi partisipasi (R² = .549). Temuan ini mengindikasikan bahwa semakin tinggi rasa memiliki yang dirasakan anggota komunitas, semakin tinggi pula dorongan mereka untuk terlibat dalam berbagai aktivitas komunitas. Penelitian ini menegaskan pentingnya aspek psikologis dalam membentuk keterlibatan sosial dalam komunitas penggemar di era digital.
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